Panel BREAKOUT SESSION ONE: 11:00 AM - 12:15 PM
CORPORATE SOCIAL RESPONSIBILITY:
When good for business and good for the world collide
This conversation on Corporate Social Responsibility will examine how companies can live out their values through corporate social responsibility strategies. What is the difference between a good CSR program and a good marketing strategy? Do the two have to be mutually exclusive? In this track, we will explore how companies can not only do good for the world, but for themselves.
The panel will be facilitated by Nina Montgomery, a Systems Design Researcher at IDEO, whose recently published Perspectives on Purpose will be further examined through conversations with Rob Michalak of Ben and Jerry’s and a representative from Greyston Bakery.
Rob Michalak: Global Director of Social Impact, Ben & Jerry’s
Nina Montgomery: Systems Design Researcher, IDEO
Rob Michalak is the Global Director of Social Impact for Ben & Jerry’s. From 2006 to 2017, Rob led a process of reinvigorating Ben & Jerry’s Social Mission, following the acquisition of Ben & Jerry’s by Unilever in April of 2000. The goal of the process was to ensure that Ben & Jerry’s Social Mission thrives in balance with the Company’s Product & Economic Missions. His current focus is on identifying how Ben & Jerry’s can achieve better outcomes from the Social Mission initiatives the Company is investing in and prioritizing. Ben & Jerry’s Social Mission works to create innovative ways that the business can apply its many resources to achieve positive social, economic and environmental change in the world and make progress on the company’s sustainable corporate concept of ‘Linked Prosperity’, which is the ambition that as the company prospers, its stakeholders prosper too.
Nina Montgomery is an archaeologist-turned-strategist who has advised a global portfolio of clients - including Nike, Google, Diageo, and Unilever - on initiatives to build more purpose-led brands and businesses. She currently works at IDEO and is a fellow at TRIPTK. In addition to her professional work, Nina is a PhD candidate at the University of Oxford where she studies anthropology and business. Drawing on this work, Nina has edited two books published by Routledge, the world's leading publisher in the Humanities and Social Sciences, in February 2018. These books bring together leading cross-sectoral voices to discuss how we must adapt our organizations to meet the demands of the twenty-first century. The first book, Perspectives on Impact, focuses on the recalibration of social sector organizations to tackle wicked problems; the second, Perspectives on Purpose, looks at the shifting role of the corporation in society through the lens of purpose. Nina received a BA in Classics from Dartmouth College and is a graduate of the University of Oxford, where she received a masters in Classical Archaeology as a Reynolds Scholar.